Welcoming a New Era: Scheer USA is Now Zafill Distribution

by Fernanda Zardo March 24, 2021

Our team is entering a new era by implementing a brand refresh and would like to re-introduce ourselves under the new name: Zafill. Over a decade in the market carrying the name Scheer USA Distribution, it was time for a change to reflect the growth of the company, our line of products and the new partnerships we built over 15 years delivering kitchenware and BBQ machines to customers across the US.

It’s been quite a journey! Our business started in 2004 with a dream of bringing Brazilian-made barbecue machines, known as churrasqueiras to the US market. For those who are not yet familiar with churrasqueiras, think about your experience in a Brazilian Steakhouse. Those delicious cuts of skewered meat (known in Brazil as churrasco ) are cooked in a rotisserie style BBQ machine, most known as churrasqueiras. Today, many steakhouses in the US carry our BBQ machines and we are proud to be known for supplying the top industrial churrasqueiras with an unwavering commitment to quality and customer service.

While most of our customers are well-established steakhouses (Fogo de Chao , Texas de Brazil , Rodizio Grill Brazilian Steakhouse ), hotel chains (Hilton Fallsview Niagara Falls ) and architects, throughout the years, we’ve continuously seen interest from home-owners to acquire a top-of-line BBQ machine for their gourmet space or kitchen. So starting today, our mission is to work towards a future where more home kitchens and restaurants in the US can be delighted with original food preparation methods and the unique flavors and fusion of Brazilian and American barbecue.

In recent years, our product line expanded tremendously with new partners aboard. The new name, Zafill, reflects this growth in our family of partners and products, so to learn more about Zafill it’s imperative to meet them:

  • Scheer Churrasqueiras : the industry leader in charcoal and gas BBQ machines, from grills to rotisseries. For 40+ years, Scheer has provided industrial BBQ machines to the biggest steakhouses in more than 80 countries and also manufactures unique BBQ machines for residential, custom spaces. Scheer Churrasqueiras was our very first partner, and from the beginning, we set out to sell their traditional charcoal and gas barbecue machines in the US market and spread out the #ChurrascoCulture.

  • Origin : an innovative company manufacturing unique solid wood kitchen goods and accessories like bowls, chopping boards, serving trays, coolers, organizers and much more! Origin products are simply beautiful and complement gourmet spaces like none other. We are proud to partner with them to offer unique and elegant Teak and Lyptus wood products!

  • Schmidt : Manufacturing quality goods for 70+ years, the company has become a staple in delicate but durable porcelain dishware in Brazil. To bring elegant white porcelain china to your home kitchen, restaurant or hotel, we partnered with Schmidt!

After 16 years in the market, we take great pride in the company we have built, the quality and uniqueness of our products, and an unwavering commitment to customer service. Whether selling a churrasqueira to a dad in Wyoming or assisting a Texas-based steakhouse with logistics and supply development, know we are here to FILL your needs and help #OpenYourKitchen to customers, family and friends!


And remember, WE ARE NOW ZAFILL!

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